Excerpts from the ListManger™ user
Mailings: Test Mailing using ListManager™
When you test a mailing, the ListManager™ creates the message for a
random recipient from your list (i.e. Dear John), and then redirects
the message to be mailed to the test recipient – the person testing
the message, such as yourself. It is done this way so you can see
exactly what the mailing will look like for your recipients before
you send out your campaign. Testing a mailing is especially
important if you are using conditional content, scripting, or any
If you or others in your organization have difficulty receiving
messages addressed to someone else, you may change the ListManager™
settings to allow this by going to:
Server: Server Settings:
Advanced: Enable Features:
Use Real Recipient Address When Merging Test Messages to "yes."
Testing Fields and other Setting
The name of the mailing you're testing.
The subject of the mailing you're testing.
Send Test To:
The email address(es) where the test messages should be sent. By
default, your email address is here, but you can send these test
messages to any email address. To send your test message to multiple
email addresses use a comma as shown in this example.
Test Sample Size:
The number of sample messages you'd like to receive. If you select
10, you will receive ten separate messages, if you select 1, you
will receive one message, all addressed to random recipients in your
list(s) or subsets of your list(s), and with the test message being
redirected to you so you can see what the message would look like to
Perform Spam Analysis:
If desired, ListManager™ can analyze your message for SPAM triggers.
Your message will be subjected to a number of tests and assigned a
score; the lower the score, the less likely your message will be
filtered as spam.
If your message fails a particular spam-detection test, it will be
assigned a certain number of points. After all of the tests are
complete, your points are summed and presented as a total score.
Lower scores are better—they indicate that your message has fewer
traits common to junk mail. Ideally, you want to get your message
close to 0 points.
If you subscribe to EmailAdvisor™, you may opt to audit your mailing
as part of a test before sending it. You may additionally opt to use
the EmailAdvisor™ service when creating your mailing so that it is
audited when it is sent to your list or segment. Dundee Internet
Services offers EmailAdvisor™ as a separate product. Email
firstname.lastname@example.org for more
Steps for Testing Mailings
1. After creating a mailing, click SAVE and TEST, or SAVE the
MAILING, and then in the left Navigation bar, choose Mailings >
Approval > Need Approval.
2. Click the Test command for the mailing you want to test and
verify your information is correct.
• The SEND TEST TO box should contain the email address to receive
the test, comma separated if more than one email address is used.
• Specify the number of test messages to send in the TEST SAMPLE
• For spam analysis on the message, select yes next to PERFORM SPAM
ANALYSIS. Please note the results of this analysis will be emailed
Split Test: You can create different versions of your
message; test them on small random subsets of your mailing list to
compare the results to see which message is more effective. This
testing is referred to as "split-testing". Split-testing eliminates
demographic or action-based bias that could alter your results. Once
you determine which message yields the best results, you can send it
to the rest of your list.
Note: Split testing is a feature of
Dundee Diamond offering
ListManager™ Enterprise, and is unavailable for the standard
packages. Contact Dundee Internet Services at
email@example.com if you
would like to upgrade to
Diamond. Documentation for SPLIT-TESTING and other features
using ListManager™ include a User's Manual, API Guide and an
Interface Changes document. For additional documentation, please
review “HELP” located on the ListManager™
API dashboard hosted by Dundee Internet Services, Inc.
This newsletter is a service of Dundee