Contributed by Mary Schultz, Dundee Internet.
The pressure is on to create that perfect email… can you do it? Statistics show us that there are over 200 billion emails being sent out each day! How can you compete for your customer’s attention and be sure that YOUR emails (maybe you just send 1 a month) are being opened and read against such daunting numbers? Our little 5-point checklist will put you on the right track to capture and maintain the attention of your email subscriber base, even against the numerical odds.
1. Start at the beginning by writing a clear, understandable Subject Line, written to grab your readers interest. Subject lines are a make it or break it beginning; if you don’t have that magical Subject Line most times or not, your email subscriber will not be reading your messages because they didn’t open your email. Write short and sweet Subject Lines, with less than 50 characters. Get personal by adding your recipient’s name so it appears that you have directed your mailing just to them. Don’t be vague about what’s in the email, don’t talk about a 50% off sale in the Subject Line and then discuss the new products that are not on sale in the email body.