- Get to know your subscriber with an easy to access profile page. Ask them when and how often they would like to receive your messages: Monday? once a week, twice a week etc.
- Send email between the hours when the majority of your list members initially signed up to your list.
- Segment your list with the right demographics; pay attention to the different time zones: East Coast, West Coast, overseas?
- Plan to send when they most likely will be there-which may not be Friday afternoon.
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How successful are you using Profile Pages for your list subscribers?