As a society we are “plugged in” to the world around us. Information is everywhere, and you must agree – there is so much information coming at us from all directions, all the time, it becomes difficult to process it all. In fact, some of us just mentally stop processing everything we read or hear all together, because it becomes too overwhelming to think about. Too much information can desensitize us, cloud the critical issues, for ourselves, our family and our community.
As a non-profit you need to get your information out there too. But as you know most people, businesses and organizations understand that their customers, clients and volunteers are inundated with groups to join on Facebook, Twitter feeds to follow, banner ads to click on, Instagram posts to view, etc., AND if you’re running the media campaign on these Social Networks, what once was a simple few hours a week has probably turned into a full-time job.