Advance Mailings
Triggered mailings are a feature of
Lyris ListManager™
Enterprise, and are unavailable for standard.
The advance mailing feature allows
you to set a date or time for a mailing to be sent based on a
trigger set by the List admin.
Trigger Mailings
In order for triggers to appear they must first be created in
Segments. Once you have created a segment you can then create a "New
Triggered Mailing' using
New
Triggered Mailing Wizard.
Triggered Mailing Wizard
Name: A new window will appear. Start by selecting a name
for the triggered mailing. The name will not be seen by the
recipient, it is just a way for you to identify later what the
mailing was.
Trigger: Here you will select your trigger from the drop down
box.
Track Opens:
This will allow you to track what percentage of your messages
were opened by recipients who can see HTML. Opens cannot be tracked
for recipients who cannot see HTML.
Detect HTML Capability:
This will allow you to track whether or not a recipient is
able to read HTML. If the recipient can see HTML, the recipient's
member record will be updated with that information.
Track all URLs:
To make all URLs in the mailing clickthrough tracking
URLs, choose Yes.
Time after the Trigger Event:
Select the number of hours/days/weeks/months/years
before or after the trigger event the mailing should be sent.
As an
example: if a member has purchased a widget on September 16th, 2008,
you can then send a mailing a week after the purchase (this being
the trigger event) instead of sending it immediately. Then the
setting would be "a week afterwards". The "before" option is for
future triggers that you may anticipate, such as a member birthday
or anniversary. This would send the triggered mailing the set time
prior to the upcoming event.
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