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  Glossary Terms for Lyris ListManager™ users
 
 
     
     
 
 

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Tar Pitting: The practice of purposely slowing down email transmissions from reaching the mail server, typically done by delaying incoming connections for as long as possible.

Template: For email newsletters, normally pre-designed forms defining a certain size and in some cases color and font, where a template user would only need to fill in their content and image. Templates can be saved for repetitive use, items can be added or deleted as needed.

Thank You Page: A web page that displays a thank you for their subscription, membership, survey response etc.

Throttling: The act of controlling the bandwidth and speed of email messages.

Tracking: see Success Tracking

Tracking Summary: Tracking statistics that tell you how many people have opened your message, clicked on a tracked URL, or who have gone from one of your mailings through, to other pages on your Web site.

Transactional Emails: Emails sent in reaction to a transaction, such as a purchase. For example, after a web site visitor makes a purchase they automatically receive a confirmation email with their order information.

Transient Failure: The destination mailbox is temporarily unavailable (usually because it is full or mail server does not respond). Also know as a soft bounce.

Trigger: The clause identifies the event that causes the mailing to be sent.

Trigger Clauses: A phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent.

Triggered Event: When creating a triggered segment: the occurrence of an event that triggers the mailing to be run. You can create an event that occurs once or a recurring.

Triggered Mailings: A mailing to be sent when a particular trigger event occurs; can be associated with a particular segment or with a particular automated message.

Triggered Segments: A segment that contains one or more trigger clauses. These clauses identify a specific event or date that happens when the mailing is to be sent.

 

 
 

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