Everyone has a reputation, some better than others. People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator. Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by. In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home. How do you get a reputation? – By your actions and how others interpret them.
Everything we say and do adds to our reputation, including the products and services we use: which in themselves have their own reputation. The reputation of products and services are usually based on other people’s experiences, which translate into likes and dislikes. We have all read good reviews and opinions and have seen warnings to “stay clear of this product”, all of which can affect sales and future profits of some company. Email marketing is no different, and like it or not, as a list owner your email list has a reputation, a sender reputation, which is based on your actions and how others interpret them.
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