1. Write to your mission statement. Are you a veteran’s organizations reporting local current events, which require a steady update of information or are you a worldwide organization that only has new information every few months? Is your content relevant to your readers? When you identify specific interests, are you using triggered mailings? Remember that triggered mailings cater to the immediate interests and needs of your email recipient; your email responses become more effective because they are timely and more relevant to the receiver.
2. Write to your audience. Your newsletter content should be relevant to your reader, if not; it will probably be deleted and forgotten. When addressing your audience consider their point of view, their importance to your organization as supporters and contributors and their time.
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Popularity: 20% [?]
How do you Evaluate your Email Deliverability?
Email marketing is a proven, cost effective, easy to use, powerful marketing tool. Marketing email newsletters are more popular than ever as they can be created quickly with colorful pictures, embedded with audio and videos, and with little effort can be shared among friends within social network circles: all this and more backed by real time results.
For those emails not shared, or read, can you verify they actually reached their intended destination? Are your emails blocked from reaching your recipients in-box, never to be delivered. On the other hand, are they lying helpless in a Junk Mailbox, trapped by a SPAM filter waiting their turn for the deletion queue?
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Popularity: 9% [?]
All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of an email marketing list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life. As you know messages when ignored or deleted without being open triggers nothing, so there is no feedback as to why they are inactive. With some planning, inactive addresses can be rejuvenated and re-engaged to active subscribers again.
To begin the process of subscriber re-engagement you first must identify your inactive recipients. You can define an inactive email address as one that: Read More→
Popularity: 19% [?]