Always test your email messages BEFORE you hit that send button. Here are 6 areas to check:
- Appearance – Colors, graphics and formatting.
- Subject Line – Verify spelling, check for Spammy words.
- Links – Validate internal and external links. Do they go to the correct URL?
- Readability – Review spelling and grammar. Consider the reading level of your audience.
- Content – Is your content interesting, relevant and factual?
- Correctness – Confirm your dynamic content elements, such as fill-ins from actual records.
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