Do you believe that email is the best marketing vehicle around? Are you certain?
Sure, email isn’t entirely infallible; it has its disadvantages, but so does every other marketing channel, including Facebook and Twitter.
Consider the Disadvantages of email marketing: Is everyone you want to reach on your email list? – Probably not and then you find that,
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Email marketing is not rocket science but to some it is a science just the same. You may make one change in your mailings and as expected (Or not) your overall results change. If you’re working with numbers and formulas and testing with list segments, you might just come up with a mailing routine that, one day elicits soaring conversion rates, higher than you ever expected AND your facebook© “likes” double with your Internet sales hitting new numbers. Exciting for you-Exciting for your company. You might think, if only we can get these results more often, and conclude, maybe I should mail more often, so you do.
When you send email marketing campaigns more often, and get good results its encouragement to send again and again, usually between shorter intervals, until finally your list goes over the “just right point” and reaches the exhaustion point, the point between under mailing an over mailing. When you reach the exhaustion point, your conversation rates start going downhill and your members become non-responsive. You now have a condition known as List Fatigue.
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Did you pass your email test?
Lately, does it seem your email marketing campaigns bring in lower conversion rates than expected, or are the results better than average – do you really know what the average is?. At times, do you notice a sharp increase in clickthroughs followed by lower conversion rates or do you get another unexpected outcome? Should you expect consistent results with every email campaign?
How would you know what to expect without running some sort of test before you send.
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James W., AK BSS "I turned to a cyberspace mailing service – Dundee Internet Services. People in every state and at least 15 countries read my wise words every week – went out three years ago to a handful of readers to a circulation exceeding 4,000 becoming one of the most satisfying parts of my professional life." Judith P., Medical Doctor "Thank you for your tremendous work in helping us keep with the times and get our mailing lists streamlined and running more efficiently. It's always a pleasure working with your responsive and pleasant team!" Webmaster - Public Service Organization "[Dundee] the email has gone out and I’m getting great results and lots of positive business from it. This was a long time coming… first bulk mailing in years… I'm now learning to understand the reports and improve for our next one.”
Steve A., Master Puppeteer "I tried a couple of other hosting services and always had difficulty getting live help. I rarely need to speak to them but when I do there’s always a live person to speak to when I call. Dundee has helped me grow my business and my customers now receive updated info about my products on a predetermined schedule. And I customize my newsletters to mirror my website. I’m very happy and their prices fit right into my budget." Deborah, Animal Rescue “I am now able to see which customers are opening their emails, and see how quickly they are opening the mails. Since using your service, my sales for December over last December are almost three fold (actually 299.07% thru today- and we still have another 6 days to go for the month!” Wally, Blue Ribbon Inc. |
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