Tips to actively manage your bounces so you can Spring back from the Big Bounce.
1) Use sanity checks, take a moment to confirm submitted email addresses, are in fact, correct. Verify they are technically right and are valid email addresses. Do not assume that people will enter their correct address every time on a website subscription form. i.e. alice@enter.aol
2) Maintain a good engagement record by identifying inactive addresses and remove them from your active mailing lists. Inactive subscribers cannot engage your email message: if you have a habit of keeping and mailing to inactive subscriber addresses – your engagement score will be low, and consequentially a lower sender reputation will follow.
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Planning an email campaign? It can be as easy as 1, 2, 3: write the copy, check the content, test the message and send. With high expectations, you anticipate that the majority, if not all of your campaign emails, will be delivered without a fuss. However, you do expect to see a few bounced back addresses from your sender list, among the clickthroughs, purchases and refer-a-friend links, which are typically reported by the live delivery analysis provided by your ESP.
Most senders will retain bounced back addresses to resend to them in the future, believing these bounces are likely the result of full mailboxes or misspellings. The bounce report, depending on the technological sophistication used by your ESP, may divide these returns into categories. A complete detailed report may allow the sender to distinguish the difference between the real reasons for the bounce from a full mailbox. You might question the necessity of such detail – Just what are bounce categories and how do they affect your email campaigns?
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Is your legitimate email being blacklisted because you picked up a spam trap address in your subscriber base? What is a Spam Trap and what can you do about it. Where did it originate from and how can you stop them?
What is a Spam Trap?
Popularity: 100% [?]