Mailing List Services

Subscriber Re-engagement

All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of an email marketing list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual [...]

Subscriber Re-engagement is a post from: Mailing List Services

Email & Engagement

Is your email engaged? The definition of email engagement has been debated for the past several years. Simply put, anytime an email is touched it is engaged. This includes Clicks, Opens and the movement of an email out of the Spam Folder. Engagement is used by some major ISP’s to measure positive feedback that is based [...]

Email & Engagement is a post from: Mailing List Services

Triggered Mailings for Success

As an email marketer, how can you increase your bottom line and strengthen customer relationships without costing too much time and money? Automated email programs like trigger mailings can be the solution that you may be looking for. Studies show that triggered mailings are responsible for an increase in consumer interest and response (buying), as [...]

Triggered Mailings for Success is a post from: Mailing List Services

Social Networking – Real Opportunities

Social Networking in its simplest terms is a group of people with common interests coming together online to discuss and share their ideas and thoughts. Social Networking is part of the Web 2.0 movement which facilitates collaboration on the World Wide Web with hosted services, web applications, video sharing, blogs, folksonomy and marshups. A Web [...]

Social Networking – Real Opportunities is a post from: Mailing List Services

Newsletter Strategies for the Non-Profit Organization

Your organization as an entire entity should consider their marketing strategy to maintain credibility and audience interest. The bigger the organization, the more need there is to create a consistent email marketing plan throughout the entire organization. Larger organizations generally consist of many different departments, targeting different groups of people. Consider the example of a [...]

Newsletter Strategies for the Non-Profit Organization is a post from: Mailing List Services