2. Write to your audience. Your newsletter content should be relevant to your reader, if not; it will probably be deleted and forgotten. When addressing your audience consider their point of view, their importance to your organization as supporters and contributors and their time.

3. Email your subscribers on a schedule. If you have content that cannot wait until the next scheduled mailing, send a special edition or announcement. Your readers will appreciate pertinent targeted mailings, therefore emailing more newsletters than planned, filled with good content is entirely appropriate.

4. Use advanced email-marketing tools. Address each newsletter to your specific donor; send them content specific items that capture their interests. Email a survey and ask them what issues concern them, what type of content they enjoy reading, how often they would like to hear from you and so on. Include refer a friend link as part of your mailings; your readers will know other people interested in your organizations work.

5. Position your mailings to encourage your readers to take some action that your organization needs. Ask your reader to take the next step in a simple concise way: ask for a donation, needed volunteers, time, their support or their expertise.

6. Use the same “from address” in all your mailings and pay attention to the subject line. Compose your Subject Line with a goal in mind, to have your subscriber’s open your email message and take some action.
• Tell them something significant, valuable, or timely, so your subscriber feels your email is something they do not want to delete or skip.
• Do not underestimate the competition. Set your email apart from the other newsletters and junk mail your subscriber may be receiving by composing a subject that will prompt them to open your email immediately.
• Do not mislead your subscribers. People signed up for your newsletter because they want to hear what you have to say, you do not have to exaggerate or over promise. They know who you are. Compose content with the individual reader in mind. No matter how many subscribers you have remember your newsletters are being distributed to individual mailboxes, take advantage of this intimacy and write to the person not the group.

7. To reach your maximum reading audience with messages delivered in their desired readable format, HTML or plain text, send Multi-Part Mime Messages in a single email Limit images, including image size and the number of images used.

8. Check your content, test your content for spammy phrases, logic flow, spelling and grammar.

9. To facilitate collaboration between hosting services, web applications and interaction between members take advantage of Social Networking opportunities. Use Micro blogs on popular Social Media sites to maintain a presence on multiple social networks at the same time. Include easy-to-share-this- content by including social network links in each email newsletter. Update your twitter account automatically to include a link to your latest email newsletters by incorporating your email newsletters in your current blog.

10. Administer your email newsletter as an expert. Using a professional Email Service Provider, like Dundee Internet Services, manage your newsletter members, content and deliverability. Have at your fingertips the most current, advanced email list technology available with results you can count on.

For more information about a cost effective way to create and distribute your non-profit email messages, contact Dundee Internet Services, Inc.

A 10 Step Guide for Improved Nonprofit Email Newsletters is a post from: Mailing List Services

The email marketing goal of each department whether operating in a University, Hospital or other non profit body is to reach their particular target audience, while the goal of the entire entity should be to advance their organizational identity.  Therefore you can conclude it should be an important part of the email marketing initiative to send a similar message theme from all departments when sending email newsletters.  If your alumni department is using a low cost email solution, another is using their Outlook contact list and yet another department is using a high end service, the messages being sent from each department will not be cohesive and the entire organization will appear unorganized.  This can be corrected if all the email marketing is managed by using one email solution for the entire organization.

We recommend that one organization should be evident in all your email messages. Use one Email Service Provider (ESP) like Dundee Internet Services, Inc to manage individual departmental newsletters that will allow you to:

    * Create a friendly environment for web visitors to subscribe to receive newsletters from your various departments from one location.
    * Keep the same voice for all your newsletters for all the subscribers.  You’ll find by being consistent with overall marketing strategies you will maintain your organizational credibility with your audience across the board.
    * Keep the audience interested and keep your organization organized, eliminate multiple emails to the same person sent on the same day especially newsletters with different “From addresses” sent from the same entity.
    * Save money and time using advanced email tools, accessible by all departments on an individual basis.

.

Questions or comments?  Please email info@dundee.net

Newsletter Strategies for the Non-Profit Organization is a post from: Mailing List Services

Non-profit email marketing strategies starts with a viable list of email addresses. Collecting usable opt-in email addresses may seem like an impossible undertaking: as you are looking for opted-in addresses beyond the typical email address list that has accumulated on your database, also  you need to reach those potential supporters and donors outside your database and build your membership list while doing so.

How to build your Email Address list to grow your
memberships

1. Incorporate email address collection in all your present marketing and fundraiser projects: at registration, at the event table, in your event literature, at the reception desk– let them know they are signing up for an email list newsletter or announcement list.  Print a few issues of your newsletter to hand out or tell them what they will receive in email.
2. Ask for email addresses on all your forms with the express purpose of sending them an email newsletter with relevant content.  Put your request on your donation forms, contribution cards, volunteer forms, your business cards and all your literature.
 
3. Invite potential supporters and members to sign up for your newsletter when they visit your organizations web site.  Place a synopsis of your newsletter by your sign up script along with any ongoing or future events: fundraising, contests or dinners.  Post the current newsletter or place a link to the archive editions.
Some things to remember:

Always highlight the benefits of signing up for your newsletter as emailing saves the non- profit organization money and manpower.  It also provides timely communication which allows supporters and list members to respond and react more quickly to requests and information than they can with traditional snail mail.

Use your newsletter to promote your website.  Remember those website visitors and list members are people interested in your organization. Always include a link to your website in your email communication newsletter.

 What you can do with Dundee Internet Services

1. Using email newsletters you keep your organization in front of your members and possible donors on a regular basis.

2. Branding is important for non-profit mailings.  Using Dundee Internet Services you can design your newsletter, postcard or greeting in HTML and save your work as a template to use over and over again. You can use one of our built in templates; OR we can design an email newsletter template in the same style and manner of your web site.

3. Personalize your greetings with our mail merge settings. Your newsletter can be addressed using the recipient’s first name, last name, title or other captured data you would like to use.

4.Test your content before sending; use parent child relationships to mail to numerous lists without duplicating the message, keep searchable archives, use our bounce management tools, preset release dates of emails for birthdays, reminders and calendar events.

5. Use conditional content; create (with graphics too!) personalized newsletters in the body of your email designed specifically to the interest of the individual recipient.

6. Follow the result of your newsletter with ‘Refer-a-Friend functionality and tracking”.  See what your recipients do with your newsletter, do they open it immediately, send it to a friend, click on the links or do another action?

7, Include a survey in your mailings, collect useful feedback and suggestions.

8. Use the Lyris Dashboard. See email distibution in real-time. Access detail reports.

9. Send automated messages based on specific affairs, list membership dates and membership anniversaries.

10. Know that your list subscribers are safe and secure from list poachers and spammers.

Non Profit and Email Marketing is a post from: Mailing List Services