Archive for Non Profit and Personal Hosting
Your organization as an entire entity should consider their marketing strategy to maintain credibility and audience interest. The bigger the organization, the more need there is to create a consistent email marketing plan throughout the entire organization. Larger organizations generally consist of many different departments, targeting different groups of people. Consider the example of a Hospital, generally comprised of several different departments with different marketing strategies that are developed to reach particular groups such as supporters, patients, local interest groups and staff; or the University with several different marketing strategies to reach current students, alumni, donors, and prospective students; different marketing plans all within a larger organization.
The email marketing goal of each department whether operating in a University, Hospital or other non profit body is to reach their particular target audience, while the goal of the entire entity should be to advance their organizational identity. Therefore you can conclude it should be an important part of the email marketing initiative to send a similar message theme from all departments when sending email newsletters. If your alumni department is using a low cost email solution, another is using their Outlook contact list and yet another department is using a high end service, the messages being sent from each department will not be cohesive and the entire organization will appear unorganized. This can be corrected if all the email marketing is managed by using one email solution for the entire organization.
Smart non-profit organizations regularly use email marketing to keep their name in front of their members and potential supporters. Using Dundee Internet Services many non-profit organizations are regularly emailing newsletters containing timely information with customized content to match each of their subscriber’s interest. We find best results are with those who email consistently with planned marketing strategies.
Non-profit email marketing strategies starts with a viable list of email addresses. Collecting usable opt-in email addresses may seem like an impossible undertaking: as you are looking for opted-in addresses beyond the typical email address list that has accumulated on your database, also you need to reach those potential supporters and donors outside your database and build your membership list while doing so.