Everyone who does business on the Internet should be interested in marketing their web site thru the use of advertising.  But isn’t marketing and advertising synonymous?  Aren’t the results the same, should it matter if you market or advertise as long as you make the sale?  I believe there is a fair amount of confusion about the terms, but in practice marketing and advertising are as diverse as night and day where but both parts work together: i.e. 24 hours.

When you think of advertising, you generally think of paid messages, generic announcements and suggestive communications played with repetition and catchy slogans, filled with buzz words.  When it comes right down to it, you’re only advertising to get the sale. 

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