After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them.

Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following suggestions:  

1. Create a good first impression: acknowledge their subscription to your newsletter
2. Make it personal, address them by their first name or email address.
3. Thank them; tell your subscriber that their membership is appreciated.
4. Focus your first contact on your subscriber: share the benefits they will be receiving as a recipient of your newsletter.
5. Set their expectations correctly; explain the intention of your newsletter along with the delivery agenda.  
6. Remind them to add your email address to their Safe Sender list, as you do not want your newsletter, announcements, articles or coupons to be marked as spam and deleted.  
7. Provide an unsubscribe method.
8. Encourage a visit to your website with a link and explain why they should visit your site now by offering them an incentive to do so.  (white paper download/discount/coupon)
9. Consider adding references and active links to your past newsletters and articles of interest
10. Include footer information with a contact email address, a link to update their profile page, your web site address and other useful tidbits that they need to know.
11.  Increase subscriber interaction by working within the lines of your social networking overall strategies by adding links to each of your active networks.  Suggest they join your twitter account or facebook page for other opportunities you offer, such as a one-day sale or webinars
12. Assure your subscribers that their information is secure and held private at all times by linking to your privacy policy.

 In summary, a Welcome Letter allows you to begin direct, personal communication with your subscriber. By greeting them by their first name (if you collected it on your sign up sheet), you can begin your email relationship on a friendly basis, authenticate their new membership and set the newsletter venue. Inform them how to change their profile page (if offered), how to provide feedback (with a working link to), remind them to add you to their Safe Sender List and how to unsubscribe.  A Welcome Letter should support your brand name, not be too wordy or overbearing, but a welcome and a thank you. 

 If you need help with Welcome Letters or have questions please contact info@dundee.net for assistance.

You Are Welcome! is a post from: Mailing List Services

Announcement lists allow all sized companies to distribute information using email, about virtually anything they have an audience for; press releases, product discounts, reminders, offers, tips, invitations, software releases, and so on. Using an integrated database, such as offered with Dundee Internet Services Lyris List manager, announcements can be customized to the recipient’s individual preferences and sent in a sequence series at predetermined time intervals to each member who meet certain criteria. – All tracked with graphical results.

A company (and organization) regardless of size, is missing a great low cost marketing tool if they are not using announcement list technology. With their current database of customers, they need only to ask for their customer’s email address (and permission) to be added to their announcement list. Gas stations can send announcements to remind customers to tune up their car for spring, winterize their vehicle in early fall and offer other specials during the year. The local restaurant might email coupons for Father’s day, Easter and other Holidays with a special birthday discount to their customers two weeks before the event. Microsoft emails reminders’ to their software subscribers to update their software when a new release is ready, and the local book club announces their meeting dates and times. The possibilities for announcement list use are endless.

Announcement lists generally offer the following advantages:

• Fast and cost effective – mail quickly and effectively without the associated cost of traditional snail mail.
• Easy to Administer – Administrative tasks are automated. The software should handle the subscription management, bounces and other technicalities.
• Send one Message – No need to BCC (Blind Carbon Copy) or expose your entire database of names.
• Build Loyalty and Recognition – Frequent announcements is another way to boost your image while building customer loyalty and recognition.

Dundee Internet Services, Inc Lyris ListManager also offers:

• Automatic error processing – List addresses are automatically processed – bad addresses are flagged in the database.
• Highly configurable – Identify exactly who the “From:”, “Reply-To:” and SMTP “From ” are for every message.
• No membership limit – Specifically designed to send to a handful of subscribers to a large numbers of subscribers.
• Customized Announcements – Easily customized the message according to each recipient’s individual preferences allowing the list owner to take advantage of their customer database.
• Measured Results – Track your message opens and click-through to see whether your announcement is being read and which section of your announcement is the most popular among your subscribers (i.e. your discount coupon or your web site link.) This allows you to adjust your announcements according to what your recipients are seeking.
• Interactivity – Add a poll or interactive survey to your email announcements, building a two-way relationship with your recipients.
• Personalized Messages – Personalize your message with mail-merge. Use conditional content to create entirely different messages in the same mailing run.
• Segmenting – Create subsets of your list to send smaller portions of it all based on criteria you choose.
• Tracking – Track all the responses to your mailings with tracking clickthroughs, opens, and clickstreams.
• Referrals – Allow your members to invite others to join your list.
• Auditing – Obtain positive confirmation of mail delivery (or failure) as every mail transaction is fully logged, including the time delivered, number of retries, or error message obtained for a given email address.
• Database links – Use the easy import or export feature to manage your list members.
• Subscriptions – Set expirations dates for membership after a specified period of time.

Generate continual interest in your business or organization by using announcement list technology today.

More about Announcement Lists is a post from: Mailing List Services

Announcement lists includes newsletters or e-zines, press releases, alerts, greetings, and a host of other one way communication scenarios.  Some Dundee Internet Services, Inc customers use announcement lists to send reminders, appointments, birthday greetings, Christmas greetings, electronic post card sale reminders and, coupons.  In one case a sale post card was so responsive with her customers; she increased sales by over 50% per quarter!  http://mailing-list-services.com/services/custom_templates.htm

Announcement lists – who needs them! is a post from: Mailing List Services

Announcement lists are great for:
Company Newsletters
Research Announcements
Press Releases
School Newsletters
Service Bulletins
Coupon Specials
Media Publications
Recipe Sharing
Medical News
Nutrition & Healthy Eating News
Senior News
City or Township News
Product Announcements  AND so much more!

Order your announcement list for your company or organization.  Visit  Dundee eMail List Services at  http://www.mailing-list-services.com for more information.

Announcement Lists is a post from: Mailing List Services