Always test your email messages BEFORE you hit that send button. Here are 6 areas to check: Appearance – Colors, graphics and formatting. Subject Line – Verify spelling, check for Spammy words. Links – Validate internal and external links. Do they go to the correct URL? Readability – Review spelling and…
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IP Issues Spam Complaints Invalid Addresses Sender Authentication Content Take our Sender Reputation quiz at: Sender Quiz
The best email practices should give you the best sender reputation, therefore some things to pay attention may include: Spam complaints from recipients – Are you generating too many complaints for email you’re sending?
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