All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of an email marketing list.  Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.  As you know messages when ignored or deleted without being open triggers nothing, so there is no feedback as to why they are inactive.  With some planning, inactive addresses can be rejuvenated and re-engaged to active subscribers again.

To begin the process of subscriber re-engagement you first must identify your inactive recipients.  You can define an inactive email address as one that: Read More→