As an email marketer, how can you increase your bottom line and strengthen customer relationships without costing too much time and money?  Automated email programs like trigger mailings can be the solution that you may be looking for.  Studies show that triggered mailings are responsible for an increase in consumer interest and response (buying), as these automated messages allow you to reach the right customers with the right messages at the right time. .

Demographic triggers and actions, such as an event (i.e. a certain date) or behavior (clicking on a link) can be set to automatically prompt an email response to your customer.  These email responses; after the event is “triggered” by the recipient can contain changeable content or static content, sent to the recipient immediately or over a period of weeks.  Once configured and automated, your email campaigns are executed without effort.

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