Social Networking in its simplest terms is a group of people with common interests coming together online to discuss and share their ideas and thoughts. Social Networking is part of the Web 2.0 movement which facilitates collaboration on the World Wide Web with hosted services, web applications, video sharing, blogs, folksonomy and marshups.  A Web 2.0 site such as Facebook, allows interaction between its members; they can change and add content to the website, blog about issues and share videos and pictures with other members of the same Social Network.

Social Networking is versatile, available world wide, open 24/7 with open membership. Just as there are no time zone restrictions, there are no special tests, or requirements to be a member of the Social Network movement. Communication within a Social Network is easy and because of the ease of use, groups and even some members develop a following of their own, regardless of location, State or Country. Businesses who harness the versatility of Social Networking by creating their own Social Network identity are definitely one step ahead of the competition.

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