Archive for January, 2009
Smart non-profit organizations regularly use email marketing to keep their name in front of their members and potential supporters. Using Dundee Internet Services many non-profit organizations are regularly emailing newsletters containing timely information with customized content to match each of their subscriber’s interest. We find best results are with those who email consistently with planned marketing strategies.
Non-profit email marketing strategies starts with a viable list of email addresses. Collecting usable opt-in email addresses may seem like an impossible undertaking: as you are looking for opted-in addresses beyond the typical email address list that has accumulated on your database, also you need to reach those potential supporters and donors outside your database and build your membership list while doing so.
Popularity: 12% [?]
Which type of company are you?
Some companies play a percentage game, sending unsolicited bulk e-mail to hundreds and thousands of addresses with the hope of getting a “sale”, not with the hope of getting repeat business. They aren’t looking for a long time business relationship with their customers; they just want to sell in quantity – but not our customers!
Some companies mail solicited e-mail on occasion, without understanding the realationship or value an email list should have with their business.
Popularity: 1% [?]