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Archive for January, 2009

Which type of company are you?

Some companies play a percentage game, sending unsolicited bulk e-mail to hundreds and thousands of addresses with the hope of getting a “sale”, not with the hope of getting repeat business.  They aren’t looking for a long time business relationship with their customers; they just want to sell in quantity – but not our customers!

Some companies mail  solicited e-mail on occasion, without understanding the realationship or value an email list should have with their business.

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Categories : Email Marketing
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