All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of an email marketing list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life. As you know messages when ignored or deleted without being open triggers nothing, so there is no feedback as to why they are inactive. With some planning, inactive addresses can be rejuvenated and re-engaged to active subscribers again.
To begin the process of subscriber re-engagement you first must identify your inactive recipients. You can define an inactive email address as one that: Read More→
Is your email engaged?
The definition of email engagement has been debated for the past several years. Simply put, anytime an email is touched it is engaged. This includes Clicks, Opens and the movement of an email out of the Spam Folder. Engagement is used by some major ISP’s to measure positive feedback that is based on the engaged action an email recipient performs on email they receive, for example from your email campaign . How engagement feedback is perceived by an ISP may become an internal benchmark that affects your email deliverability to that ISP.
Deliverability is affected by many factors, some controllable, some out of your control. You may think email engagement is one of those factors out of your control, but is it? By definition, when an email is engaged there is a positive action taken on it by the recipient. It is believed that some ISP’s utilize the user engagement stats to determine if your sent email messages are actually wanted by your subscribers, compared to those messages that aren’t wanted or acted upon (engaged). With this information in hand the ISP may take adverse action on your mailings, which may include slowing down your email delivery to blocking your email altogether. Logically, then, the less engaged your email recipients are the more undesirable effect on your reputation.
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As an email marketer, how can you increase your bottom line and strengthen customer relationships without costing too much time and money? Automated email programs like trigger mailings can be the solution that you may be looking for. Studies show that triggered mailings are responsible for an increase in consumer interest and response (buying), as these automated messages allow you to reach the right customers with the right messages at the right time. .
Demographic triggers and actions, such as an event (i.e. a certain date) or behavior (clicking on a link) can be set to automatically prompt an email response to your customer. These email responses; after the event is “triggered” by the recipient can contain changeable content or static content, sent to the recipient immediately or over a period of weeks. Once configured and automated, your email campaigns are executed without effort.
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