Everything has a lifecycle including email.   Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between.    Comparatively speaking an email list subscriber’s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting your email messages) and an end (severing  their membership by leaving your list or junking your email).  However, unlike our lifecycle, you can harness the lifecycle of email using simple strategies to deliver the right message at the right time.

Because email is such a valuable marketing tool, it’s prudent  to utilize every method at your disposal to keep your members interested, engaged and reengaged –  after all,  you receive  a lot more benefit sending messages to an involved subscriber  rather than continually  sending messages  to those  email addresses that have lapsed  into oblivion.  So, rather than send that one message to all three lifecycle stages, plan to deliver the right message at the right time by knowing  and understanding the various email lifecycle stages that can be tracked and measured, expected and managed.

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