There is an abundance of research on the Internet discussing the importance of Subject Line etiquette, covering a cornucopia of what you must do to what you shouldn’t do when composing your newsletter Subject Line. You can find studies on Subject Line structure, the use of capital letters, character set utilization, informal or formal wording, long or short Subject Lines and whatever else is deemed to have an impact on the open rate statistics. With all this time and emphasis placed on Subject Line Science, you can only conclude it is important enough to write it correctly; after all you probably based your email reading decisions on it too.

Your decision to open email when it’s delivered to you is based on the Subject Line. Let’s say you receive an email with the Subject You Won the Russian Lottery; you may think, more SPAM, and in the trash it goes. Or you may have a SPAM filter that automatically tosses any email in the trash with the word Lottery in the Subject Line, so you never see the message. On the other hand if you had subscribed to a Russian Lottery newsletter, it might not be SPAM, in fact you were probably expecting such an email so the subject causes you to open the email instead of deleting it. You can then conclude from your own experience, one factor leading to reading or deleting email is the Subject Line.

There’s more to the Subject Line than most people imagine and crafting the perfect one takes time, and thought, and testing. Subject Lines are a major part of your delivery rates, opens and click-throughs. A good Subject Line should be an integral part of your email campaign strategy driving your subscriber to take action whether your goal is to distribute coupons or share a written article. The bottom line, a Subject Line should describe the subject of the newsletter or promotion, nothing different from the expectations you set by your Welcome or Hello letter when your subscribers first opted-in. Consider these points regardless of your campaign intent:

Compose your Subject Line with a goal in mind: you want your subscribers to open your email message and take some action.

Tell them something significant, or valuable, or timely, so your subscriber feels your email is something they don’t want to delete or skip.

Don’t underestimate the competition. Set your email apart from the other newsletters and junk mail your subscriber may be receiving by composing a subject that will prompt them to open your email immediately.

Do not mislead your subscribers. People signed up for your newsletter because they want to hear what you have to say, you don’t have to exaggerate or over promise. They know who you are, and being honest builds your brand loyalty.

Compose with the individual reader in mind. No matter how many subscribers you have remember your newsletter is distributed to individual mailboxes, take advantage of this intimacy and write to the person not the group.

Use the trust you have with your subscribers. Your subscribers should know the From Address of your company or organization. Use this recognition, together with a consistent themed Subject Line so subscribers will quickly identify the source of the newsletter as being someone they want to hear from.

Writing a terrific Subject Line, every time you mail out a campaign can be fun. It may require a bit of creativity and experimentation to get it right each time, but its well worth the time and energy. Easy tips to overcome any Subject Line challenged writer will be the subject of my next Blog.

Thanks for reading!

Dundee Internet Services

 We are bombarded by advertising, becoming walking commercials as evidenced by the clothes we wear, the shampoo we use to the beer we drink.  We think it’s normal for smiling dogs to promote teeth sensitive dog foods, or the mop we cleaned with, dedicate classic rock songs to us.  We are totally commercialized with fads coming and going as fast as Internet time, with the next collectable toy craze or the latest fashion obsession unwittingly introduced by the First Lady’s footwear.  For the most part we have become a generation of “must haves’ and with that in mind there’s a lot of competition for the “must haves” disposable income.  The big question of the century then becomes which marketing medium yields the best results for recognition and sales?

 With all this world wide competition for the “must have’s” attention, time and money, you, as an Internet marketer using opt-in newsletters, have a major advantage over those who can afford  product placement spots in the movies, or televised commercials and free samples.  You have a list of people who signed up to receive your newsletter because your subscribers like what you say, like your products, like your opinion and want to continue hearing from you.  For the most part, the demographics of your newsletter is selective to your industry and your audience is truly a “captive audience”. What you send them in email is important to them and to you.  What you send them in email should be tested for:

Appearance: The way your newsletter is arranged, the colors you use, the graphics and included links received, all convey a message.  Is it the message you want to appear in your subscriber’s in-box with all the right stuff?  Does this format work well for all popular browsers and email clients; are there broken links and any empty spaces?  Are all your elements correct, such as your charts and tables?  And don’t forget to look at a text version of your newsletter, as there maybe some text version tweaking needed.

Subject Lines: Run your spell checker, and make sure your “From” lines have the correct information.

Content: Everyone makes mistakes, and using a spell checker is no exception.  Did you mean to write “you’re” instead of “your” or “their” instead of “there”?  Always have someone other than the contributors of your newsletter read and review your content.  You will eliminate grammatical errors, or sentences that don’t quite make sense.  AND always verify your facts.

Links: Test all hyperlinks.  Click on each one to verify your internal and external links are working and that they take you to the correct page or website intended.  Verify that your hyper links aren’t accidentally tied to local pages on your computer.

Readability: Once in your in-box, is your newsletter a good length to keep your readers interested or too much information in one sitting? Are you writing over your readers’ head or writing down to your audience.   Consider running your content through Microsoft readability tool which displays information about the reading level of the document being checked and includes a readability score, which allows you to gauge your writing level.

Correctness: If you are personalizing your newsletters, check your dynamic content elements.  Consider sending your newsletter to a sub-set list that uses the fill-ins from real data fields and the actual records that will be used.

In conclusion:  Always test your messages. Your newsletters represent you, and with opt-in newsletters the impression you make is delivered to hundreds or hundreds of thousands with a click of a mouse.  Make sure the newsletter they see is the one you intended for them to read.  Send your completed message to yourself and your staff BEFORE sending it out to your entire subscriber base.  This may seem unnecessary and requires a bit extra work but the benefits are immeasurable compared to the time it takes to do it  

You may have heard the word announcement list used in context with email blasts, bulk email, broadcast or mass mail. They all mean the same thing, the intention of sending out a one way message that requires fast communication, perhaps specifically timed and maybe aimed at a targeted audience. These messages can be sent to a small or large number of recipients for a lower cost than that of traditional postal mail, AND all with measurable results!

Announcement lists allow all sized companies to distribute information using email, about virtually anything they have an audience for; press releases, product discounts, reminders, offers, tips, invitations, software releases, and so on. Using an integrated database, such as offered with Dundee Internet Services Lyris List manager, announcements can be customized to the recipient’s individual preferences and sent in a sequence series at predetermined time intervals to each member who meet certain criteria. - All tracked with graphical results.

A company (and organization) regardless of size, is missing a great low cost marketing tool if they are not using announcement list technology. With their current database of customers, they need only to ask for their customer’s email address (and permission) to be added to their announcement list. Gas stations can send announcements to remind customers to tune up their car for spring, winterize their vehicle in early fall and offer other specials during the year. The local restaurant might email coupons for Father’s day, Easter and other Holidays with a special birthday discount to their customers two weeks before the event. Microsoft emails reminders’ to their software subscribers to update their software when a new release is ready, and the local book club announces their meeting dates and times. The possibilities for announcement list use are endless.

Announcement lists generally offer the following advantages:

• Fast and cost effective - mail quickly and effectively without the associated cost of traditional snail mail.
• Easy to Administer - Administrative tasks are automated. The software should handle the subscription management, bounces and other technicalities.
• Send one Message - No need to BCC (Blind Carbon Copy) or expose your entire database of names.
• Build Loyalty and Recognition - Frequent announcements is another way to boost your image while building customer loyalty and recognition.

Dundee Internet Services, Inc Lyris ListManager also offers:

• Automatic error processing - List addresses are automatically processed - bad addresses are flagged in the database.
• Highly configurable - Identify exactly who the “From:”, “Reply-To:” and SMTP “From ” are for every message.
• No membership limit - Specifically designed to send to a handful of subscribers to a large numbers of subscribers.
• Customized Announcements - Easily customized the message according to each recipient’s individual preferences allowing the list owner to take advantage of their customer database.
• Measured Results - Track your message opens and click-through to see whether your announcement is being read and which section of your announcement is the most popular among your subscribers (i.e. your discount coupon or your web site link.) This allows you to adjust your announcements according to what your recipients are seeking.
• Interactivity - Add a poll or interactive survey to your email announcements, building a two-way relationship with your recipients.
• Personalized Messages - Personalize your message with mail-merge. Use conditional content to create entirely different messages in the same mailing run.
• Segmenting - Create subsets of your list to send smaller portions of it all based on criteria you choose.
• Tracking - Track all the responses to your mailings with tracking clickthroughs, opens, and clickstreams.
• Referrals - Allow your members to invite others to join your list.
• Auditing - Obtain positive confirmation of mail delivery (or failure) as every mail transaction is fully logged, including the time delivered, number of retries, or error message obtained for a given email address.
• Database links - Use the easy import or export feature to manage your list members.
• Subscriptions - Set expirations dates for membership after a specified period of time.

Generate continual interest in your business or organization by using announcement list technology today.

Smart non-profit organizations regularly use email marketing to keep their name in front of their members and potential supporters.  Using Dundee Internet Services many non-profit organizations are regularly emailing newsletters containing timely information with customized content to match each of their subscriber’s interest.  We find best results are with those who email consistently with planned marketing strategies.

Non-profit email marketing strategies starts with a viable list of email addresses. Collecting usable opt-in email addresses may seem like an impossible undertaking: as you are looking for opted-in addresses beyond the typical email address list that has accumulated on your database, also  you need to reach those potential supporters and donors outside your database and build your membership list while doing so.

How to build your Email Address list to grow your
memberships

1. Incorporate email address collection in all your present marketing and fundraiser projects: at registration, at the event table, in your event literature, at the reception desk– let them know they are signing up for an email list newsletter or announcement list.  Print a few issues of your newsletter to hand out or tell them what they will receive in email.

Some things to remember:

 What you can do with Dundee Internet Services

1. Using email newsletters you keep your organization in front of your members and possible donors on a regular basis.

2. Branding is important for non-profit mailings.  Using Dundee Internet Services you can design your newsletter, postcard or greeting in HTML and save your work as a template to use over and over again. You can use one of our built in templates; OR we can design an email newsletter template in the same style and manner of your web site.

3. Personalize your greetings with our mail merge settings. Your newsletter can be addressed using the recipient’s first name, last name, title or other captured data you would like to use.

4.Test your content before sending; use parent child relationships to mail to numerous lists without duplicating the message, keep searchable archives, use our bounce management tools, preset release dates of emails for birthdays, reminders and calendar events.

5. Use conditional content; create (with graphics too!) personalized newsletters in the body of your email designed specifically to the interest of the individual recipient.

6. Follow the result of your newsletter with ‘Refer-a-Friend functionality and tracking”.  See what your recipients do with your newsletter, do they open it immediately, send it to a friend, click on the links or do another action?

7, Include a survey in your mailings, collect useful feedback and suggestions.

8. Use the Lyris Dashboard. See email distibution in real-time. Access detail reports.

9. Send automated messages based on specific affairs, list membership dates and membership anniversaries.

10. Know that your list subscribers are safe and secure from list poachers and spammers.

Which type of company are you?

Some companies play a percentage game, sending unsolicited bulk e-mail to hundreds and thousands of addresses with the hope of getting a “sale”, not with the hope of getting repeat business.  They aren’t looking for a long time business relationship with their customers; they just want to sell in quantity - but not our customers!

Some companies mail  solicited e-mail on occassion, without understanding the realationship or value an email list should have with their business. 

Some companies send solicited e-mail to keep an ongoing business relationship with their customers so that their customers remember them and recommend them when it comes time to buy their product or service. These companies know what an email marketing list can do for their business.

 What can an email marketing mailing list do for you?

Email communication is an excellent tool to use to distribute important information to your web site guests and clients.

Publishing a newsletter (e-zine); -

• 1. Establishes trust between you and your clients. Publishing a newsletter helps you establish you as a reputable internet business and over time inspire trust.
• 2. Brings web visitors back - when someone signs up for your newsletter, the mailing itself will serve as a reminder to them to revisit your site again and again, eventually turning your newsletter subscribers into paying customers.
• 3. Establishes YOU as an EXPERT.  By publishing a newsletter and writing your own articles (or talking about one of your products or giving helpful hits) subscribers will come to see you as an expert in your own field.
• 4. Builds Brand Loyalty. The familiarity they feel from reading your newsletter will reinforce brand loyalty to your site, turning many of your current subscribers who are prospects into future customers.
• 5. Keeps current and potential customers Up-To-Date- on new products and services. Web sites change but your newsletter allows you to share this important information with your current and potential customers, and bring them back for a new sale. Nothing is worse than having a client tell you he went to one of your competitors because he didn’t know you offered that same service or product.
• 6. Builds relationships- and allows you to build an opted-in email marketing list. Relationship marketing is important on the Web and publishing your own newsletter will help you do just that. The truth is most people would rather spend money with someone they like and trust rather than spend money with someone they don’t know.
• 7. Keeps your web site fresh in the visitor’s minds. This technique of “reminding” someone about your site is important; it really helps to keep a constant flow of traffic returning to your web site.
• 8. Allows you to measure your marketing success. Most companies find the need to advertise in the yellow pages and other places, in addition to having a company Web Site. You may have found most types of traditional advertising is difficult to measure - did you ever wonder how effective your adverting really is? With email marketing, however, there are specific reports and information available to you that can easily measure your marketing efforts.

Success of e-mail campaigns can be measured using the number of emails sent and seeing the number of emails opened, email bounces, unsubscribes and click throughs.  You can tell who opened your email, which links in your email motivate the most clicks, who forward your e-mail to someone else and hundreds of other reports produced as needed.  All this useful information can be used to send highly targeted campaigns to individuals most likely to respond to your offers.

How can this help you?

With email marketing your business has an opportunity to reach out to customers and prospects, increasing customer retention in ways that were not possible a few short years ago. Whether you do it yourself or use Dundee Internet Services, Inc, www.mailing-list-services.com,  e-mail should be a big part of your customer relationships efforts.

The possibilities are endless

Dundee Internet Services, Inc - Opportunities Delivered from one to millions

Worse Email Practices for List Management

In the real world an email address is worth money to someone, if not to spammers then to marketers, and certainly to the list owner who keeps track of their subscriber’s demographics for targeted email campaigns.   Because of their value, email addresses maybe resold several times.

Selling email addresses is big business, and you’ll notice most of the email addresses for sale are touted as being opted-in.  However, when mailed to, you may find a good number of these purchased opted-in lists contain a large number of undeliverable addresses.  Without actually having control of your own email list collection procedure, which should include a confirmation process, purchased addresses could be harvested from web sites or gleaned out of mail servers.  They could be computer generated, or have spam traps waiting.  AND besides being unreliable, unverified and untargeted, the good addresses among the bad are probably filled with addresses that have been heavily marketed to, turning your response rate to zip.

Purchased lists can get you in trouble; they can blacklist your server or get you ousted from your ESP.  They can turn you into a spammer. And you rarely have any way to find out where these purchased addresses came from or how they were acquired.

Using a purchased list is one of the worse mistakes marketers can make.  However renting a list is usually not, but there are issues using rented lists too.  List rental is an acknowledged practice in email marketing. For a fee, legitimate owners of rental addresses send an email to their list on your behalf.  They have all the stats and handle all the list mechanics.  You do not see the addresses on the list the rental list owner is sending to and you pay for each name used.  Do you get a guaranteed delivery rate?   Is the list current and are the addresses pertinent to your message?  There are so many more questions to think about.  To keep list rental issues in check, use a recognized list broker to contract a reliable list rental company.

Dundee Internet Services is not a list broker; we are an ESP, an email list hosting provider.  Using our years of list hosting experience while working with hundreds and hundreds of list owners, we complied this short list of what not to do when email marketing - Bad Email List Practices for Poor Results

• USE purchased email lists.  There no guarantee how the names were really obtained or if they are really have been confirmed; and you certainly don’t have permission to mail to the address.
• MAIL to your list from a different domain or company name without explanation.  (When you merge with another company or buy another company, do not email to your list from the new company address and assume all the recipients know who you are.   And do not mail to the new company list from your old address and make the same assumption.  Make a smooth transition from the old to the new by having the original owner email an explanation about the changes because of the merger or purchase.)
• DO NOT use sanity checks on your web site sign up addresses.   (Check to ensure the submitted address is technically correct and is a valid email address.  Do not assume that people will put in the correct address:  alice@enter.aol)
• DO NOT confirm addresses  ( Use closed loop confirmations or confirmed opted-ins.  When someone joins your list, confirm their email address to make sure it’s correct and they signed up for something they want.)
• DO NOT have a privacy policy or stick to the one you have.
• ASSUME you have permission from everyone to put them on all the lists you own, not just the one they opted-in too.
• DO NOT removed bad or opted out addresses in a timely manner.
• DO NOT track opens or click-throughs or use any type of user feedback.  (When you use tracking and feedback you will know when your mailings aren’t getting the expected response in a certain amount of time: the addresses may not be cost effective to keep the addresses on your list.)
• LIE to your ESP about list origins.
• USE SPAM-like or misleading subjects.
• USE SPAMMY content to trigger anti-spam filters.
• DO NOT act on complaints
• DO NOT comply with the Cann Spam Act or other laws.
• DO NOT collect demographics to use for target mailing.
• JUMP from ESP to ESP 

Email Best Practices for List Management

There are several best practice documents that have been created for email marketers and e-zine list owners.   Dundee Internet Services, Inc an ESP, for over 12 years offers Best Practice Suggestions based on our experience and list hosting expertise.  

Custom domain: I have read that registering a few domains is a good idea, just in case you’re blacklisted on one domain; you have others to send from.  It’s much better to work with a hosting provider such as Dundee Internet Services, Inc, to manage your lists which include the use of their IP.   Dundee Internet Services sending IP address has a well known, excellent industry reputation in the big list community. 

Display recipient’s email address: Display the subscriber’s email address in your email; use Administrative Center to do so.

Do not use rented, borrowed or purchase lists.  However there are exceptions to using purchased lists, such as buying a company - consider contacting your list hosting provider for assistance in this area.

Forward to a friend: Instead of asking your subscriber to send your message to a friend or colleague, place a link in your message to a web form.  Using this form your subscribers will be able to forward a copy of the message they received from you to other recipients.   This will allow your HTML messages to be forwarded with formatting intact; allow you to follow the path of the message, allow you to track who’s forwarding your message, how often and resulting actions.

HTML or Text: Use both, offer both.

Include a Administrative Center:  Using an administrative center discriminates your messages from unsolicited email.  This is generally placed at the footer of your message and should includes the email address they used to subscribe, the unsubscribe link, a link to your privacy policy and contact information. By including the subscribers email address so he or she knows which email addresses they used when electing to receive your email. 

Include a Feedback area:  Clearly place a contact us address or link to give subscribers a way to reach you, as they may have comments or problems with your list.  Consider including your phone number if your list is being sent to buyers, clients or vendors who need to speak to you.

Include a Sender email address.  This also adds to the email credibility and allows your readers to identify duplicate emails sent, i.e. info and\ Pat   Because of the prevalent use of SPAM filters, displaying the sender email will also allow your recipients to add you to their address book or personal white-list.  Sending a reminder to add you to their address book or white-list is a good idea too. 

Keep a record of where your subscribers are coming from. 

Messages in preview panes:  It is suggested that you devise your messages to block images while the key content is displayed in the recipients preview window.  There is a possibility that a retailer newsletter may have lost sales because the readers can not preview the image, but that lost is low compared to actual opens. 

Permission Based Email:  There have been pages and pages written about permission based email.  Essentially when you create your distribution list the members should always be subscribers who want, know and agree to receive email from you.

• Develop your distribution list of subscribers who you have an existing relationship with, such as actual customers, clients or referral sources -
• Collect subscribers from an invitation to join your list on your web site.
• Invite people to join your mailing list at the POS or the trade show you’re attending.
• Collect data from everyone meeting, both online and off line
• Make it easy for potential subscribers to opted-In to your list.
• Remind potential new list subscribers to add you to their safe sender list. 

Remember:  The burden of proof for permission based email is the responsibly of the sender, never the recipient.  You only have the right to send email if you can prove a potential or current recipient asked to be on your list.   It is highly advised to keep subscription records and confirmation replies for the duration of the subscription. 

Post Your Privacy Policy Reassure your subscribers that their information is safe with them. 

Preference Link: Provide a link somewhere in your message that allows the subscriber to change their address or preferences.  

Provide Samples of Your Newsletter. Share a newsletter on your website - show the benefits of being a subscriber. 

Provide a site search function: A search function will allow your subscribers more options to personalized interests, find products, previous articles and company information without having to click into the site.

Remove members: Remove invalid addresses immediately. 

Segmentation/Targeting: To optimize your messages use segmentation to target your emails so only those interested in a specific topic will receive your information.  Keep one master list and generate dynamic content segments of relevant messages to targeted audiences. 

Sender from name: Do not use an unfamiliar person or an email address as the sender.  Use your Company name, the title of your Newsletter or Brand Name.  Keep it shorter than 16 characters. 

Subject line use: Our customers say they find higher responses: i.e. higher open rate, when specific subject lines are used.  Generic subject lines that do not have key content or use the same subject in each mailing receive lower opens.  Do not use all capitals in your subject or use non alpha characters such as $. 

Unsubscribe link:  Always provide a working unsubscribe link in your message as a way to opt-out of your mailings.  An unsubscribe link is not only required by the CAN-SPAM Act. not having and easy way to opt-out of a list frustrates the subscriber.  If they happen to forget they’re a legitimate member, your email could be mistaken for SPAM. 

Web Link: A link to your web site (if relevant) within your message will allow the recipient to see the same message if your email doesn’t render properly. 

Welcome Letter: Use this instrument to explain the purpose of your newsletter, how often you publish and other facts your subscribers should know.  Consider placing a link to your policies and an unsubscribe link in the header or footer.

Everyone who does business on the Internet should be interested in marketing their web site thru the use of advertising.  But isn’t marketing and advertising synonymous?  Aren’t the results the same, should it matter if you market or advertise as long as you make the sale?  I believe there is a fair amount of confusion about the terms, but in practice marketing and advertising are as diverse as night and day where but both parts work together: i.e. 24 hours. 

When you think of advertising, you generally think of paid messages, generic announcements and suggestive communications played with repetition and catchy slogans, filled with buzz words.  When it comes right down to it, you’re only advertising to get the sale.  

The advertisement itself is generally a non-personal message with a subtle persuasive tone presented by a sponsor.  The non-personal aspect of the ad allows the receiver to be anyone, from both existing to potential customers, the results to be determined somewhere in the near future.  But the near future can be the immediate future when you use clickable banner ads or sponsorship ads within your html e-zines (email newsletters) or email announcement lists.

When you have an email newsletter, your subscribers are people interested in what you have to say.  They subscribe to receive your newsletter being it sent daily, weekly, monthly or yearly.  And if enough people join your email list, you end up with a marketable commodity for your own web site.  For example let’s say you have a catering business and decide to write a monthly email newsletter for cake baking and decorating tips.  When your membership hits 10K for example (and its done more often then you would believe) your list becomes attractive to advertisers…sponsors, people who realize they can sell their goods or services to your narrowly demographic list of people who are interested in baking and cake decorating.  So now you’re selling advertising space in the form of banner ads for Betty Crocker! 

Betty Crocker knows your list has empirical value.  They are happy to advertise to 10K cake bakers instead of an unknown audience - and their ads are valuable because they receive real-time statistics, charts and graphs. They will know which banner ad was successful, which was not, who clicked on their ad, forwarded the information to a friend or set them up for a follow up email.  You can even track actual sales based on the banner ad you’re running.  

Contact Dundee Internet Services to help you help your business grow.

Dundee Internet Services results delivered one to millions.

How to Bring In More Sales
From Your Customer Database
With Permission-Based Email Marketing Campaigns

Everyone knows it is always easier to sell to your existing customers than to your potential customers. However, existing customer relationships may not automatically translate into increased sales without effective regular communications, i.e. constant contact, between you and your customers. Dundee Internet Services knows how to build ongoing relationships with your customers that will help you pull in the orders.   Here’s how:

• Use the most effective customizable and analytical program available.
• Apply ethical and sound marketing principles to ensure the greatest success of your email marketing campaigns.

Connect with your customers to make them feel valued.y

• Always ask for an email address and permission to send them email.
• Publish your privacy policy to assure your customers that you are not selling their data to third parties.
• Respond to their questions and inquiries–acknowledge each person’s importance to you.
• Follow up with more information.

Grab their interest with rich, high quality content.

• Newsletters: Build trust and credibility with newsletters that are professionally written and formatted in a consistent, recognizable style.
• Promotional specials and coupons: Designed to maximize the impact of your newsletter sales messages.
• Landing pages: Designed and managed to complete more sales.
• Learn more about what’s important to your customers. Knowing details about your customer will give your customized sales messages greater Impact. We can create offers specific to your customer, based on their buying history and profiles.

Methods to gather these details include:

• Create a member profile page for your customers so they can continually provide useful information about themselves.
• Use survey’s to understand their buying decisions.
• Use mail merge to customized one-on-one marketing.

Pay immediate attention to your customers’ needs. Automated mailings can be triggered by specific user actions, so your customers can receive personalized messages when:

• They subscribe to your mailing list
• They purchase a product
• They abandon a shopping cart: What happened? Can we offer you something to complete the order?
• They click on a link within your newsletter
• Is it is time for a re-purchase reminder (with or without a coupon incentive)

AND what about testing, tracking and timing? Dundee Internet Services, Inc uses the most effective customizable and analytical programs available, applying sound marketing principles to ensure the greatest success of your full scale email sales and marketing campaign.

• How effective are your sales messages? We can find out … then fine tune!
• How many people are opening your messages?
• How many people click on the offers?
• How many people forward your messages to a friend?
• Which offers resulted in a purchase?
• What time of day/day of the week results in the most sales?
• A/B testing: does Offer ‘A’ or Offer ‘B’ perform better?

Ready to Get Started? Call us today (Toll Free 888-222-8485) or email info@dundee.net

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Announcement lists: these are typically used to distribute information about a product, a service, an event or other noteworthy information. In most cases, the organization that runs the mailing list controls what information, is sent out. The process for announcement lists is similar to that for discussion lists except, only approved people are allowed to send messages to the group. This could be just you, a number of people in your organization, or specific people you choose. Frequently, with many announcement lists, you will want to “import” in bulk, a list of email addresses who should be members of the mailing list. Dundee Internet Services, http://mailing-list-services.com  Inc using our list software, Lyris will also do this for you. 

Announcement lists includes newsletters or e-zines, press releases, alerts, greetings, and a host of other one way communication scenarios.  Some Dundee Internet Services, Inc customers use announcement lists to send reminders, appointments, birthday greetings, Christmas greetings, electronic post card sale reminders and, coupons.  In one case a sale post card was so responsive with her customers; she increased sales by over 50% per quarter!  http://mailing-list-services.com/services/custom_templates.htm